8 Famous Korean Beauty Shops in Myeon-dong, Seoul-South Korea

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K beauty has gained tremendous popularity in past few years and Myeon-dong is a shopping paradise with plentiful aesthetic K beauty shops. All K beauty brands at least have one shop in Myeon-dong area. One could easily get confused as to which brands one should shop and not. Many stores have special cafes, unique store concepts and jaw dropping interiors. Myeon-dong could be overwhelming for many people because of the high number of stores and the variety of products

This is a short guide for the few popular Korean beauty brands with their best selling products.

Etude house
Etude House is among the oldest brands of K beauty founded in 1985. The philosophy of Etude house lies in feeling like a princess with similar store ambience and design. Few of the most loved products of Etude House are precious mineral magic cushions, soonjung sunscreen, therapy masks and collagen moisturizing cream.

Innisfree opened in the year 2000, and since few years has entered the international market as well. Innisfree brand supports eco-friendly products with roots from South Korea’s Jeju Island. 
Bestselllers include the Jeju volcanic pore cleansing foam, the bija seed oil and cica range for acne prone and troubled skin and specially the moisturizing green tea seed serum.  

Olive Young –
Olive Young is the among the top health beauty shop with a flagship store in Myeon-dong. This top drugstore hoards a high number of brands which include the very famous Cosrx, Dr Jart, Isntree, Neogen, Espoir, Mediheal and its own brand Olive young. This drugstore also sells beauty tools like straighteners, curlers etc and a section catering specially for men. Olive young has literally everything from cosmetics, makeup and beauty and has several locations in Myeon-dong

Holika Holika-
This brand was created in 2010, and has gained extreme popularity among young trendy consumers. The affordable price points have made this realistic beauty brand a must buy for young people.
The BB (beauty balm), lip gel mask gained tremendous popularity in past few years 

Tony Moly –
This brand was founded in 2006, with a concept to create witty beauty for consumers. Tony Moly always has fun packaging.
It has many popular products like the banana sleeping pack, intense care snail emulsion, bunny lip gloss and many face sheet masks

Aritaum is famous among Koreans, and one can see huge number of shops located all around Myeon-dong. They sell majorly Amore Pacific sub brands like Laneige (the famous lip balm sleeping mask), IOPE, Mamonde etc.
They have a special eye lash section quite popular with the locals

Nature Republic
As the name suggests this brand is inspired by natural ingredients and promotes a healthy lifestyle. It was founded in 2009. 
The most popular is the aloe vera soothing gel. Also, the argan deep hair care pack, snail solution emulsion and fresh green tea serum 

Besides these brands mentioned there are still many which are very loved by Koreans like Sulwhaso, Round A Round, Laneige, Face Shop, Hanyul, Skin Food, Missha, too Cool for School etc 

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Apeksha Shah